Which do you prefer, a targeted audience or a mob? It is a question of quantity versus quality. Are you only after for the clicks or for the satisfaction of your online guests? It has been a blogger’s dilemma since the dawn of blogging and online marketing. What do you think is best for you and your visitors?
Engaging in blogging and online marketing is like being a host in a party. Visitors come to visit your crib and you provide them with what they need so that they will come back again if they get satisfied. Fortunately, in the virtual world, you don’t have to worry much about maximum space capacity. That means you can take in as many visitors as you can without worrying how many inches or centimeters you have left.
Do you enjoy the number of clicks you receive without considering where it came from? There are situations when the number of clicks is more important than anything else. If you are engaging in Pay per click (PPC) advertisement, you could benefit from this kind of strategy. The old maxim: “Majority wins!” still holds true.
Unfortunately for this type of strategy in receiving traffic, you have lesser click through rates because your visitors have a different interest. Allow me to illustrate, a visitor who is interested in flowers visited your site but your site is all about guitars. As you can observe, your visitor’s interest is different from what you have to offer. As a result, your flower loving visitor is bounced out of your site. However, this strategy works well if you found a program that pays you every time a prospect clicks your link. It seems so hard to believe but these kinds of programs do exist in the web.
On the other hand, are you the type of host who choose your audience according to their gender, hobby, interest, or creed? We can safely say that you are targeting your audience. Targeting is a strategic maneuver that encourages better click through rates and increases the number of sales because your audience had conditioned their minds with the desire to purchase or avail the services that you are offering. When it comes to this situation, they have the will. All you have to do is to provide them with the means. However, finding your targeted prospect pose another challenge.
Fortunately, there are safe and effective methods of finding your targeted leads:
1. Joining online groups like google groups and yahoo groups.
2. Joining online social network like facebook or Friendster.
3. Dropping by forums.
Which approach do you think will work for you, going after a targeted audience or a mob? The answer lies on your purpose. However, it is advisable that you to quench what your visitors’ needs so that you can provide value to your site and build a long term relationship with your prospects and to some cases they can refer your website to their family and friends. In this case, you will receive additional quality traffic.
