Are there really website traffic generation secretes? Well, if there is a technique you do not yet know about, to you it's a secret. But, to most experienced marketers, there are very few traffic generation secrets.
There are basically two ways to generate new traffic to your website. You can pay to get traffic or you can get traffic "organically" from the search engines because you rank well for certain keywords. A third alternative to get traffic is to get repeat traffic to your website.
Paid advertising is not for everybody. You need to be able to afford to test your ads to determine which ads work well and which ads are a flop. You probably already know some ways to get paid traffic to your website. The most familiar way is to use a pay per click service to get your ads seen, especially on the search engines. Perhaps the most popular advertising of this type is Google's AdWords.
Other paid methods for traffic generation have also been promoted lately. You've probably heard of media buying. Here you work with an agency that provides advertising to relatively large corporations. Your ads can appear on popular websites like cnn.com or yahoo.com. Some people are also specializing in placing ads on cell phones.
Many people favor the organic traffic that comes from good placement of your site and pages in the search engines. Most people who use search engines know that the top few results that come up from a search get visited the most. So, there is a lot of competition to get a site to rank well. Search engine optimization encompasses the array of methods people use to help their websites show up high in the search results.
The standard methods of search engine optimization revolve around techniques that are called on page optimization, site optimization, and off page optimization (which involves getting other sites to link to your site). These techniques all concentrate on keywords or keyword phrases that describe the content of a website and the pages on a website. Many articles, ebooks, and instructional courses have been created to discuss all the details of these techniques.
The last website traffic generation secret involves getting repeat traffic. Providing something on your site that makes visitors want to return is the key for this technique. Both new or updated information (think of news, weather or auction sites) or popular or addicting pastimes (like games or social interaction) work well in this category.
Website traffic generation secrets are all out in the open. The more you study Internet marketing, the fewer secrets there are. The only decision you need to make is which of these traffic generation secrets you will use.
